"Given that (Apple) basically originated podcasting, it would be tough to swallow to lose out to Spotify." "Spotify has upped the ante on podcasting," spending an estimated $1 billion to expand its business beyond music, said Dan Ives, an analyst at Wedbush Securities. The features will roll out to 170 regions next month. The company will also redesign its Apple Podcast app to include channels, which will let users find new shows from their favorite creators and hosts, Cook said. It also introduced a new Apple Podcasters Program that will cost $19.99 per month, and will provide creators the tools they need to offer podcast subscriptions. Pricing for each subscription will be set by the creator and billed monthly, Apple noted in a press release. Nearly 16 years after Apple added the ability to find podcasts - a portmanteau of "iPod" and "broadcasting" coined by a Guardian journalist - to its iTunes software, the iPhone maker now seeks to court podcast creators with new subscription and creator tools, and fend off competition from streaming audio company Spotify (SPOT.N).Īpple announced on Tuesday it will launch Apple Podcast subscriptions, which will let users pay to unlock new content and additional benefits like ad-free listening, said Apple Chief Executive Tim Cook during the presentation. April 20 (Reuters) - Apple Inc (AAPL.O) is fighting to retain control of the fast-growing podcasting market it popularized years ago but did not monetize, analysts and industry experts told Reuters.
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